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Haw River Swag available for purchase at the Haw River Town Hall (Monday-Friday, 8am-5pm).

Community Brand

Haw River, NC | Land of the Eno, Shakori, Occaneechi + Saponi

The #WelcomeToHawRiver community-informed brand was designed for community and business use to increase place attachment and pride among current residents while inviting new tourism and entrepreneurship to the riverfront community. 

Follow the Instagram account: @WelcomeToHawRiver.

 
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THE BRAND:

 

About:

Our River Our Town.

The Haw River brand and logo images are free to download and are 100% owned by the community members and those who have a special place in their heart for The Haw. This brand was produced as an image and message that are representative of the community and speak to the beauty, vibrancy, potential, and history of the Town of Haw River.

This brand came to be after identifying the need for a community visual and cohesive message that can extend the town’s impact and investment. This is for anyone who claims a piece of Haw River as their own, whether it be as a resident, a business owner, a community member, or a visitor.

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Download:

Use and do what you may.

Click on the images below and download your needed files. Not sure where to get started? Head to the “Suggestions” section for some ideas. If you aren’t sure what file format you need for your project, scroll down for some tips.

Once you click on a file format, a zipped file will download automatically with full color, black and white, full color with white outlines (for dark backgrounds), and black outlined versions (“Coloring Sheet”). Download away!

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NOT SURE WHAT FILE YOU NEED?

AI: An AI file is a drawing created with Adobe Illustrator, a vector graphics editing program.

EPS: A vector format designed for printing to PostScript printers and imagesetters. It is considered the best choice of graphics format for high resolution printing of illustrations.

JPG: You can use JPGs for projects on the web or for projects that require printing at a high resolution.

PDF: The PDF format is commonly used for saving documents and publications in a standard format that can be viewed on multiple platforms.

PNG: PNGs are great for interactive documents such as web pages, but are not suitable for print. Use these files for easy editing and transparent backgrounds.

SVG: A Scalable Vector Graphic file can be scaled to different sizes without losing quality. This is most often used for website graphics, as they can be resized to fit different design needs.

WANT TO MATCH?

Use these colors and fonts throughout your project to complement the brand’s logo.

HEX COLORS: 

Light Blue: #64CCF1

Azure Blue: #315FAC

Green: #09824D

Light Yellow: #F5F196

Yellow: #F8D716

Orange: #FEB913

FONTS:

Helvetica Neue (Bold)

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SUGGESTIONS:

Here are a few suggestions on how to use the Brand:

  1. Use the transparent file (.png), edit the logo to your liking, and use it in tandem with another brand you dig.

  2. Print stickers and adorn your laptop, bike, guitar case, bathroom stall, or whatever else the kids are sticker-ing these days.

  3. Make some t-shirts. Everyone loves t-shirts.

  4. Use it as your profile picture because selfies are hard and we get that.

  5. Print bumper stickers so the people stuck behind you feel your love for Haw River.

  6. Get foam fingers made because Haw River is #1 in your heart.

  7. Put the logo on a cake and throw a party.

  8. Print the logo on your koozies, so even your bottles and cans feel that Haw River pride.

  9. Make some flags and let your Haw River pride flow in the wind.

  10. Paint it on a public wall or throw up a whole mural. That’d be fun!

IF YOU CAN THINK OF A POSITIVE WAY TO USE THE BRAND, WE SUPPORT IT.

This brand was created to show off our community pride for the places and people we love in our town. Please do not use the brand in any way that would harm, hurt, or discourage others. Thanks, neighbors. 

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